Wearing 99 Names Of means choosing to unite style and meaning, to embody elegance while carrying a message of unity and reflection. It is, like the word "لمّ", about coming together around a common ideal, where art and fashion become a universal language. 99 Names Of is not just a clothing brand, but a celebration of the most beautiful names, bearing qualities such as compassion, justice, and wisdom. Behind the word "Of" lies "لمّ" (lam), an Arabic term meaning “to gather,” a vision that unites us around universal values. Each piece, crafted with sustainable materials and ethical production, embodies these principles through minimalist designs that tell stories of unity and introspection.